Dr. Veronika Zhiteneva is the CEO and co-founder of Waterloop Solutions GmbH, a consultancy that helps municipal utilities and industrial companies transform water quality and quantity challenges into water reuse opportunities. With a PhD in environmental engineering from the Technical University of Munich and expertise spanning academia, applied R&D managing multi-million-euro project portfolios, and consulting, Veronika brings both scientific depth and practical application experience to every engagement. Waterloop Solutions advises clients across the full reuse journey: risk assessment, regulatory strategy, reuse market identification before infrastructure is built, integrated treatment and reuse design, and implementation oversight. Drawing on her professional experience across the US and Europe, she is committed to connecting practitioners, researchers, and policymakers, and to making water reuse knowledge open, practical, and actionable.
